What's New with Facebook

·     Posts that ask readers to like, comment, or share the post in order to get more distribution. According to Facebook, these types of posts are 15% less relevant than other stories with a comparable number of likes, comments, and shares.

·     Facebook will prioritize posts based on whether the topic is trending and when -- instead of how many -- people like, share, or comment on it. For example, if a friend or a Page you are connected to posts something that others are talking about, Facebook will now show you that post near the top of your news feed.

·     Facebook’s Buy button will allow users to make purchases without ever leaving Facebook

·     Millions of people check into their favorite places and use optional features like Nearby Friends (currently only available in some regions). Facebook is working on ways to show you the most relevant information based on where you are and what your friends are up to. For example, in the future, if you decide to share where you are, you might see menus from restaurants nearby or updates from friends in the area.

·     If you often watch videos on Facebook, you might see more of them pop up in your news feed. In June, Facebook said it would consider whether people watched a video and for how long to determine whether or not it appears in your news feed. Conversely, if you skip over videos without watching them, Facebook will show you fewer of them.

·     Beginning in January 2015, people will see less buy this now, buy this before-content in their News Feeds. “As we’ve said before, News Feed is already a competitive place — as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.” -Facebook

·     Facebook recently launched a brand new CTA (call-to-action) button for fan pages! You can choose from one of seven buttons and link to any URL on or off Facebook. The choices are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, or Watch Video. If you don’t have the button yet, it’s coming very shortly!

·     Start using Facebook groups to interact with potential customers. Be mindful to not always sell but be sure to educate. Provide value and they will follow you anywhere.

Actionable Social Media Marketing Tactics:

•   Understand your target audience’s social media personae on Facebook. You must be able to tailor your content to engage them through photographs, videos and interactions.

•   Develop a dedicated Facebook channel strategy. Ensure that you have integrated your Facebook content into your overall content strategy and editorial plan.

•   Plan for Facebook engagement. Have employees (aka dedicated headcount) who are responsible for interacting with your followers.

•   Add targeted advertising to increase your reach. To extend your organic Facebook reach allocate advertising budget and resources to ensure that it’s targeted.

https://www.facebook.com/SociallyYoursMedia