Fortunately for businesses across
the world, social media has provided businesses with multiple channels to
market themselves FOR FREE. Not only
does it cost these businesses little, but so many people use social media
daily so it is an excellent way to reach the maximum number of people. Now that businesses have this tool, the trick
is knowing how to use it in the most effective manner.
Naturally,
businesses would go immediately towards promoting their businesses on social
media. It is smart to do that and
absolutely helpful. But if you only
promote your business, your followers only get a feel for what you are selling,
not who you are. You want to keep your
followers entertained and allow them to get a feel for your personality as well. Not every post or picture has to be tied to
your business. Throw in some quotes,
funny anecdotes, or even things you like such as recipes or pictures. You can certainly draw your audience in by
advertising what your business does, but you can hold your audience’s attention
by allowing them to get a sense of who you are on a more personal and
unprofessional note. Remembering the 2
P’s when marketing on social media is so important: Promoting and Personality!
