Add a little flavor

When businesses are considering what content to put onto their social media channels, they should consider where their business is rooted.  The town they live in or the people that surround their businesses are important, and this fact can be overlooked.  In order for you business to grow, you need exposure and an audience.  The local crowd will be able to connect with your business in posting this kind of content.  This could expand your followers and even motivate other businesses in the area to notice and follow your business.

           

            Posting content such as local happenings or local facts that only your fellow residents could relate to are great ways to draw in the local crowd.  Suffer through the rough snowstorms together with a post.  Add a picture of the unique holiday traditions your town takes part in.  In doing this, you could possible create solid relationships with your surrounding businesses and residents.  Don’t forget where you come from; it plays a huge role in who you are and how you do things.  Pay homage to your town and you may be surprised at the positive results this brings you.

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Creativity

We have all of the tools at our hands now: Facebook, Twitter, Instagram and so on.  That is the easy part.  We can learn how to technically maneuver all of these social media sites to expose our business and gain exposure, but how exactly do we do that?  It is so hard to balance branding with creativity and new material.  You want to represent yourself as close to your brand as possible, but it is also necessary to come up with fresh material to keep your audience’s interest.  This conflict can be stressful and hard to find a resolution.  How do we stay interesting and keep our audience’s attention?  There are a few ways to tackle this.

           

First, pay attention to what content receives the most attention.  If inspiring quotes receive the most attention on your pages, then you know that that will engage your audience.  Second, keep posting pictures.  When scrolling through posts, pictures catch attention more so than words.  It is also helpful to take your own, original pictures.  This allows you to incorporate your brand while keeping the interest of your audience.  Third, pull in outside pictures and material that pertain to your business, but is not directly tied to your business.  An example of this could be wedding ideas and tips for a catering company.  This allows you to broaden the type of information you post and be more creative while also staying on topic.  Variety is important but it is also important not to lose yourself.  Get to know your audience then take your time and search the web to find some fun content that you know they will love.

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Facebook, Twitter, Google+, Pinterest OH MY!

Do you ever get lost in the world of technology and feel like it is impossible to keep up with the latest trend?  The trend was Myspace, then Facebook, then all of the sudden Twitter and Instagram came into the mix.  It is so hard to keep up with all the latest social media fads and how to be successful on all of them.  Fortunately, Myspace is not as in so I thought there was one less to worry about, but Pinterest has taken its place.  For those business owners or even individuals who are not as tech savvy out there, but need to keep up with the competition, all of this can be extremely overwhelming.

There is hope.  First, you do not need to use all of these channels to be successful.  Obviously there will be more exposure for you if you do, but focus on one or two at first and build your audience with them.  Having a large audience on one or two sites will get you your exposure and you can grow from there.  Second, none of these sites are extremely hard to manage.  By seeing what other businesses and users do on these sites, you will learn quickly how to effectively utilize that specific channel of social media.  Third, there is tons of help out there if you are overwhelmed.  The internet is filled with How To’s on every subject, there are marketing companies out there who can do it for you, and there are also tons of people surrounding you who are more well-versed in social media that could lend a hand.  Do not become stressed out with all of these new sites and look at them as an opportunity instead.  They really are opportunities, and if used right, then they can open up a whole new world of exposure.

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