We have all of the tools at our
hands now: Facebook, Twitter, Instagram and so on. That is the easy part. We can learn how to technically maneuver all
of these social media sites to expose our business and gain exposure, but how
exactly do we do that? It is so hard to
balance branding with creativity and new material. You want to represent yourself as close to
your brand as possible, but it is also necessary to come up with fresh material
to keep your audience’s interest. This
conflict can be stressful and hard to find a resolution. How do we stay interesting and keep our
audience’s attention? There are a few
ways to tackle this.
First, pay attention to what
content receives the most attention. If
inspiring quotes receive the most attention on your pages, then you know that
that will engage your audience. Second,
keep posting pictures. When scrolling
through posts, pictures catch attention more so than words. It is also helpful to take your own, original
pictures. This allows you to incorporate
your brand while keeping the interest of your audience. Third, pull in outside pictures and material
that pertain to your business, but is not directly tied to your business. An example of this could be wedding ideas and
tips for a catering company. This allows
you to broaden the type of information you post and be more creative while also
staying on topic. Variety is important
but it is also important not to lose yourself.
Get to know your audience then take your time and search the web to find
some fun content that you know they will love.
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