1. Be present on social media
Your business MUST first be active and establish
a professional, branded presence. This requires more than a Facebook page your
teenager created. Cover photos need to
be sized correctly. Have your graphic designer create social media templates
for your promos. Fully establish your brand and tell it’s story through the
images your place on social media.
Social media isn’t a one-way publishing platform
like traditional media where you can set it and go. Social media requires
on-going interaction when your prospects and customers are active, not just during your business hours. This
often means evenings and weekends. Further, social media is multi-directional,
so you must be prepared for customer responses.
2. Get started on Instagram
If you haven’t started an Instagram account for
your business, what are you waiting for? The younger generation has flocked to
this social media platform with over 200 million monthly active users. It’s
important to know what the under 30 crowd is using- they will soon be your clientele.
3.Paid promotion on Facebook
Adding just
$5.00 in promotion to selected Facebook posts will
drastically increase your interaction. You’ll start to notice a major spike in
communication when you boost your post for a small budget. With Facebook’s
Edgerank Algorithm, the likelihood for a business to appear high in the news
feed is less likely. This is why for 2015, you should focus on posts that can
yield the best results and boost them for a small budget.
4. Start Blogging
Current content gets you noticed by Google.
Increase your SEO by blogging Additionally, a blog can serve as content for a
Facebook and Twitter post as well as a teaser for an email marketing campaign.
By creating better blog content in 2015, your web traffic will increase and
your content will become more compelling
5. Email marketing
If you are a business that only sends out one
email blast per month, start doubling this number and send out at least two per
month. Nordstrom sends out multiple email blasts EACH DAY! If you have
compelling content that would be informative to the subscribers on your email
list, tell them about it via email communications. One suggestion is to send
out a large newsletter with lots of content at the beginning of the month and
then divide the content by the remaining number of weeks and send an email out
each week. (but never on a Monday-lowest open rate day!)
6. Twitter outreach
There has been a lot of frustration amongst
marketers over all of the advertising that various social media channels are
forcing businesses to partake in. Luckily, Twitter is still a great platform
where you can grow your following organically. Start searching for hashtags
within your industry and reaching out to users in this fashion. Start reaching
your target audience via tweets through the perfect Twitter outreach strategy
in 2015.
7. Google+ game plan
Google+ might not gain you that much interaction
on your social media posts. This social media platform plays a crucial role in
search engine optimization on the localized level, which makes this a must for
marketers in 2015.
8. YouTube videos
Did you know that Google owns
YouTube? By implementing videos into your online
marketing mix, you can start to get search engine exposure for the videos that
you upload onto YouTube!
9. Compelling graphics
The more compelling your graphics are on various
social media channels, the more interaction you will receive. If you have a
graphic designer, start sending him or her over your social media calendar so
they can help create beautiful imagery. In 2015 you will want to increase
engagement and great pictures certainly help.
9. LinkedIn
Make your employees shine on LinkedIn. Provide
professional photographs and videos to support your employees, especially your
sales team. Help craft their profiles. Every now and again post an image
that seems a bit more suited for Facebook or Instagram- This will provide your
connections with something fresh to look at. Ex. A happy Monday photo or #TGIF.
Take some time to like and comment on your connections posts. Go through your
connections and endorse them and be sure to say congrats on your new promotion.
10. Unique promotion:
Brainstorm a unique promotion that people will
actually enjoy that can drive massive publicity for your company in 2015!
Whether it is coming up with a user generated jingle contest or a photo upload
promotion, entice your great fans on social media to interact with your brand
in a clever way. If the promotion is a success, it will be one of the most
talked about campaigns for your company in 2015.
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