Share your Passion

“Don’t worry about what the world needs.  Ask what makes you come alive and do that, because what the world needs is people who have come alive.” ~Howard Thurman

Think for moment, why did you start your business. It most likely was your passion that pushed you to do it.

So what is PASSION any way-

Passion is an intense emotion compelling, enthusiasm, or desire for anything. The term is also often applied to a lively or eager interest in or admiration for a proposal, cause, or activity or love – to a feeling of unusual excitement, enthusiasm or compelling emotion, a positive affinity or love, towards a subject.

In order to market your business effectively with social media you must harness that passion and let it shine through. Your customers/clients will engage more with your posts/tweets if they can feel your passion.

What is it about your business that sets a fire inside you? Harness that and share it!

A Facebook Page vs. A Facebook Profile

I am often explaining the difference between a Facebook Page vs. a Facebook Profile to clients or potential clients. I am still surprised when I learn of a business still using a profile for their business. 
Understanding the difference is extremely important. Businesses are only allowed to open pages NOT profile. A business which opens a profile page is in direct violation of Facebook guidelines. Facebook often shuts down profiles that are being used to promote a business.


A Facebook Page:

•   Visible to everyone

•   Have a like button, there is no time delay while accepting a friend request

•    Public so anyone can read and follow your posts

•   You can install apps and tabs on your Page

•   You can run ads for your Page

•   You can run contests and promotions

•   You have Facebook Page Insights which helps you see how your Page is performing

•   You can add offers in which your fans can receive discounts to your business

•   You can promote a post so that more people see it

•   You can schedule your posts 



A Facebook Profile:



Facebook profiles are for personal use, not for business. This is where you share pictures of your kids and connect with your family and friends. It’s okay to network with people using your personal profile, but you can’t conduct business. Remember that personal profiles represent individual people and must be held under your individual name.

This is from a section on Facebooks official policy (on difference between profile and pages):

Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook. These Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence for any artist, business or brand.

If you create a profile for your business, your account may be disabled for violating our Terms of Use. If you have questions about how to best leverage your Facebook Page, please check out ourInsider’s Guide or FAQ.

However I do recommend that you set up a second profile page that you use to market yourself as a business owner and direct people to your business page.

 Business Page:

Business Profile:

Personal Profile: (Aren't my babies cute!!!)

#StaySocial

Socially Yours, 

Michelle Marie 

Being an Intern at Socially Yours

Working as an intern for Socially Yours has been a privilege. Michelle has taught me so much about myself and what is takes to succeed in the business world. Working for Socially Yours means so much to me not only being a marketing major, but it means learning more about the field I potentially want to work in. There is a lot more confidence in me as a business woman because of meeting new people and getting to know owners of other businesses. Everyone is welcoming and the atmosphere at the office is great and modern.

Socially Yours,
Sarenna Gomes

WOW! What a year! Goodbye 2013.... Hello 2014!!!

As the dawn of a sparkling New Year is fast approaching, I want to a take a moment to reflect on the past year. WOW, What a year it has been! With the end of 2013, it completes our first full year of business. It has been such an incredible year but I am happy to say Goodbye to it. I welcome 2014 with open arms! This year has been full of so wonderful experiences. We have built so many wonderful relationships with our clients, colleagues and friends. We have had the chance to work with such an amazing group of people. We can’t wait for what’s to come in 2014! The road ahead is so exciting for Socially Yours and myself. 

Wether you are a client, colleague, employee, family member or friend, I thank you for your continued support, and wish you health, happiness and prosperity in the New Year!

Socially Yours, 

Michelle Flynn

“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day.” ― Edith Lovejoy Pierce